As more clients understand the benefits content marketing can bring to their organisation, so the industry is growing. At the same time, technology and platform development are vastly expanding the opportunities for content.
It’s an increasingly complex business, and staying on top of the latest developments is hard work.
The CMA’s role is to promote content as an effective marketing tool. It is the only international organisation focused solely on this area.
The benefits of joining the CMA include:
The CMA regularly commissions proprietary research exploring attitudes to content marketing, market scope, and future developments.
Training and development.
The CMA runs monthly breakfast sessions that look at the latest digital trends and why they matter for content marketers. Recent sessions include updates on Google’s latest mobile-friendly algorithm changes, and how to use social media talent as part of a content strategy. In addition, the CMA now offers bespoke training for clients and agencies.
CMA events, including conferences and awards, are designed to showcase the latest in content marketing and best-in-breed insight, strategy and creative from around the world.
Focus on effectiveness
The CMA is highly focused on proving the efficacy of content marketing, and its annual awards is the only ceremony to recognise and celebrate effectiveness in content marketing.
The CMA regularly hosts sessions where an increasingly diverse and international industry can network, exchange views and ideas, and explore ways they can co-operate together.
The CMA promotes content marketing throughout the media to drive awareness of the discipline and the key role it plays in the marketing ecosystem.
Confidential intermediary service
The CMA’s Advance service allows clients to find the best agency for their content requirements. Brand owners can, via the CMA, post a brief, conduct chemistry sessions with relevant agencies, and manage a pitch for their work. The service is free to brand owners. Recent clients to use CMA Advance include airlines, insurance companies and recruitment consultants.