CMA MEMBER SURVEY

10 Key questions,
10 answers you need to know

Question 1

Do you work in B2B, B2C or B2B & B2C?

Answer choices Response
B2B 22.5%
B2C 25.0%
B2B & B2C 52.5%
Total 100%

Question 2

Have you used customer data as part of a content marketing strategy?

Answer choices Response
YES 91.36%
NO 8.64%
Total 100%

Question 3

How important do you feel data is to your content marketing strategy?

Answer choices Response
a. Very important 77.8%
b. Important 19.8%
c. Undecide 1.2%
d. Not important at all 1.2%
Total 100%

Question 4

What % of your clients give you access to data?

Answer choices Response
0% 6.2%
1-30% 27.2%
31-61% 34.6%
61% 32%
Total 100%

Question 5

Next year, will you use data more in your content marketing strategy?

Answer choices Response
Yes 82.7%
Maybe 17.3%
No 0%
Total 100%

Question 6

How important is real-time data to an effective content strategy?

Answer choices Response
a. Very important 41.3%
b. Important 45%
c. Undecided 13.7%
d. Not important at all 0%
Total 100%

Question 7

Do you believe brands are generally open enough with their data?

Answer choices Response
Yes 14.1%
Sometimes 52.6%
No 33.3%
Total 100%

Question 8

Do you believe regulation around data protection should be stricter?

Answer choices Response
Yes 29.6%
Maybe 44.5%
No 25.9%
Total 100%

Question 9

Do you believe that data regulation would affect content marketing?

Answer choices Response
a. Yes it would positively affect it 25.9%
b. Yes it would negatively affect it 42%
c. No it wouldn't affect it 32.1%
Total 100%

Question 10

Who do you see as ‘owning’ the data?

Answer choices Response
Client 55.6%
Agency 4.9%
Consumer 39.5%
Total 100%

Read next article